The apparent viscosity of a fluid depends on the shear rate at which it is measured. The apparent viscosity of a dilatant fluid is higher when measured at a higher shear rate (η₄ is higher than η₃), while the apparent viscosity of a Bingham plastic is lower (η₂ is lower than η₁).
Apparent viscosity (sometimes denoted η)^{[1]} is the shear stress applied to a fluid divided by the shear rate (\eta = \frac{\tau}{\dot\gamma}). For a Newtonian fluid, the apparent viscosity is constant, and equal to the Newtonian viscosity of the fluid, but for nonNewtonian fluids, the apparent viscosity depends on the shear rate. Apparent viscosity has the SI derived unit Pa·s (Pascalsecond, but the centipoise is frequently used in practice: (1 mPa·s = 1 cP).
Application
A single viscosity measurement at a constant speed in a typical viscometer is a measurement of the apparent viscosity of a fluid. In the case of nonNewtonian fluids, measurement of apparent viscosity without knowledge of the shear rate is of limited value: the measurement cannot be compared to other measurements if the speed and geometry of the two instruments is not identical. An apparent viscosity that is reported without the shear rate or information about the instrument and settings (e.g. speed and spindle type for a rotational viscometer) is meaningless.
Multiple measurements of apparent viscosity at different, welldefined shear rates, can give useful information about the nonNewtonian behaviour of a fluid, and allow it to be modeled.
Powerlaw fluids
In many nonNewtonian fluids, the shear stress due to viscosity, \tau_{xy} , can be modeled by

\tau_{xy} = k \left (\frac{du}{dy}\right ) ^n
where
These fluids are called powerlaw fluids.
To ensure that \tau_{xy} has the same sign as du/dy, this is often written as

\tau_{yx} = k \left  \frac{du}{dy} \right  ^{n1} \frac{du}{dy} = \eta \frac{du}{dy}
where the term

\eta = k \left  \frac{du}{dy} \right  ^{n1}
gives the apparent viscosity.^{[1]}
See also
References
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