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Best Buy

Best Buy Co., Inc.
Best Buy
Formerly called
Sound of Music (1966 (1966))
Best Buy Co. Superstores (1983 (1983))
Traded as
Industry Retail
Founded 1966 (1966)
West Saint Paul, Minnesota
Founder Richard M. Schulze
Headquarters Richfield, Minnesota, United States
Number of locations
1,050 (2015)
Areas served
Key people
Hubert Joly (Chairman and CEO)
Sharon McCollam (CFO)
Products Consumer electronics
Revenue Decrease $40.339 billion (2015)
Increase $1.450 billion (2015)
Total assets Increase $15.256 billion (2015)
Total equity Increase $15.256 billion (2015)
Number of employees
Decrease 125,000 (2015)
Divisions Best Buy Canada
Best Buy Europe
Subsidiaries Geek Squad
Pacific Sales
Slogan Expert Service. Unbeatable Price.
Website .com.bestbuywww

Best Buy Co., Inc. is an American multinational consumer electronics corporation headquartered in Richfield, Minnesota, a Minneapolis suburb. It operates in the United States, Mexico, and Canada. All Best Buy Stores in China were closed in February 2011 and merged with Five Star.[1] The company was founded by Richard M. Schulze and Gary Smoliak in 1966 as an audio specialty store. In 1983, it was renamed and rebranded with more emphasis placed on consumer electronics.

Best Buy's subsidiaries include Geek Squad, Magnolia Audio Video, Pacific Sales, and Cowboom. Best Buy operates under the Best Buy, Best Buy Mobile, Geek Squad, Magnolia Audio Video and Pacific Sales brands in the United States; the Best Buy, Geek Squad, Best Buy Mobile brands in Canada; Best Buy Mobile and Five Star in China; and Best Buy, Best Buy Express, and Geek Squad in Mexico.[1] Best Buy sells cellular phones with phones from Verizon Wireless, AT&T Mobility, Sprint PCS, Boost Mobile and T-Mobile USA,[2] in regular stores and standalone Best Buy Mobile stores in shopping malls.

Best Buy was named "Company of the Year" by Forbes magazine in 2004,[3] "Specialty Retailer of the Decade" by Discount Store News in 2001,[4] ranked in the Top 10 of "America's Most Generous Corporations" by Forbes in 2005 (based on 2004 giving),[5] and made Fortune magazine's List of Most Admired Companies in 2006.[6]

Hubert Joly serves as Best Buy chairman and CEO.[7]


  • History 1
    • Early history 1.1
    • 2000s 1.2
    • 2010s 1.3
  • Corporate affairs 2
    • Business operations 2.1
    • Exclusive brands 2.2
  • Criticism 3
    • Warranty 3.1
    • Pricing 3.2
    • Analog televisions 3.3
    • Environmental issues 3.4
  • References 4
  • External links 5


Early history

In 1966, Richard M. Schulze and a business partner opened Sound of Music, an electronics store specializing in high fidelity stereos in Saint Paul, Minnesota.[8][9] Schulze financed the opening of his first store with his personal savings and a second mortgage he took out on his family’s home.[8][10] In 1967, Sound of Music acquired Kencraft Hi-Fi Company and Bergo Company.[10] Sound of Music pulled in $1 million in revenue and made about $58,000 in profits in its first year.[8] By 1969, Schulze had bought out his business partner, Sound of Music had three stores and the company became a publicly held company listed on the NASDAQ exchange.[8][11]

Sound of Music operated nine stores throughout Minnesota by 1978.[12] In 1981, the Roseville, Minnesota Sound of Music location, at the time the largest and most profitable Sound of Music store, was hit by a tornado.[8] The store’s roof was sheared off and showroom destroyed, but the storeroom was left intact.[8][13] In response, Schulze decided to have a “Tornado Sale” of damaged and excess stock in the damaged store’s parking lot.[8] He poured the remainder of his marketing budget into advertising the sale, promising “best buys” on everything.[13] Sound of Music made more money during the four-day sale than it did in a typical month.[9]

In 1983, with seven stores and $10 million in annual sales, Sound of Music was renamed Best Buy Company, Inc.[12][13] The company also expanded its product offerings to include home appliances and VCRs, in an attempt to expand beyond its then-core customer base of 15-to-18-year-old males.[13] Later that year Best Buy opened its first superstore in Burnsville, Minnesota.[13] The Burnsville location featured a high-volume, low price business model, which was borrowed partially from Schulze’s successful Tornado Sale in 1981.[8][13] In its first year, the Burnsville store out-performed all other Best Buy stores combined.[9][10]

Best Buy debuted on the New York Stock Exchange in 1987.[14][15] In 1989, the company introduced a new store concept dubbed “Concept II.”[10][14] Concept II replaced dimly lit industrial-style stores with brighter and more fashionably fixtured stores.[10] Stores also began placing all stock on the sales floor rather than in a stock room, had fewer salespersons and provided more self-help product information for its customers.[14][15] Best Buy also did away with commissioned salespeople.[8][14] The commission-free sales environment “created a more relaxed shopping environment free of the high-pressure sales tactics used in other stores,” but was unpopular with salespersons and suppliers.[14] Some suppliers, such as Maytag, Whirlpool and Sony, were upset that salespeople would no longer be pushing their products and stopped selling their wares in Best Buy stores.[8][9] The suppliers returned after Best Buy’s sales and revenue grew following the roll-out of Concept II.[13]

In 1992, the company hit the $1 billion mark in annual revenues.[15] In 1995, Best Buy debuted “Concept III” stores, which were larger than its previous stores.[15][16] The Concept III stores included expanded product offerings, interactive touchscreen kiosks that displayed product information for both customers and employees, and demonstration areas for products such as surround sound stereo systems and videogames.[16][17]

Best Buy launched its “Concept IV” stores with its expansion into

  • Official website
  • Official mobile website
  • Best Buy for Business
  • Best Buy Canada
  • Best Buy Canada Ltd. (corporate website)

External links

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It also has been named to the U.S. Environmental Protection Agency top-50 list of the largest green-power purchasers. In 2011, the company purchased nearly 119 million kilowatt-hours (kWh) of green power – electricity generated from renewable resources, such as wind, solar, geothermal, biogas, biomass and low-impact hydropower.[79]

As a way to improve its image and past environmental issues, the company introduced a recycling program in 2009 that has since collected nearly half-a-billion pounds of consumer electronics and e-waste and is available at all their stores for free. These items are then handed over to certified recyclers in the U.S. for proper recycling. The company's goal is to collect one billion pounds of recycling.[78]

Since that time, however, the company launched what it calls Greener Together to increase the energy efficiency of its products as well as reduce consumer waste through more recyclable packaging and proper disposal of certain electronic components such as rechargeable batteries, and empty ink cartridges.[77]

It was one of several large companies named by Greenpeace in 2007 for purchasing raw materials or manufactured products derived thereof from logging companies that, in the opinion of Greenpeace, contribute to unethical deforestation of taiga in Canada.[76]

Environmental issues

In April 2008, the U.S. Federal Communications Commission (FCC) fined the company $280,000 for not alerting customers that the analog televisions it sold would not receive over-the-air stations after the digital transition on June 12, 2009.[74] The company challenged this ruling in May 2008 by the FCC saying it was and is in compliance with current FCC regulations pertaining to the digital transition.[75]

Analog televisions

Similar pricing errors occurred in July 2009, when the Palm Pre multimedia smartphone was mistakenly sold for $99.99 (versus the retail price of $199.99), and Best Buy honored some of the sales. Best Buy regularly exercises the right to cancel orders associated with errors on its website.

In the second quarter of 2007, Connecticut Attorney General Richard Blumenthal ordered an investigation into the company's use of an in-store website alleged to have misled customers on item sales prices.[72] In December 2007, the Los Angeles Times reported on the same issue, in which some customers claimed they thought they were surfing the Internet version of at an in-store kiosk only to learn that the site reflected in-store prices only. In response, company spokesperson Sue Busch indicated the in-store kiosks were not intended for price-match purposes and rather were a means to navigate in-store availability. Since the initial investigation, a banner was placed on the in-store site to make its customers more aware of the difference.[73]


In 2014, Best Buy settled for $4.55 million in a class action lawsuit filed against them in April 2010 by consumers who claimed Best Buy was making unsolicited phone calls in contravention of the Telephone Consumer Protection Act.[71]

In 2000, two Florida consumers brought a lawsuit against the company, alleging that it engaged in fraudulent business practices related to the sale of extended warranties (or, more accurately, service plans). The suit claimed that store employees had misrepresented the manufacturer's warranty in order to sell its own Product Service/Replacement Plan and that Best Buy had "entered into a corporate-wide scheme to institute high-pressure sales techniques involving the extended warranties" and that the company used "artificial barriers to discourage consumers who purchased the 'complete extended warranties' from making legitimate claims."[69] The company ultimately settled for $200,000 but admitted no wrongdoing.[70]



  • Magnolia Home Theater – High-end home theater selection for both audio and visual equipment, including 4K, 3D, and large televisions, projectors, receivers, and speakers. Magnolia Home Theater is found in select Best Buy locations. Magnolia Home Theater also has a group called the Magnolia Home Theater Design Center, where custom home theater setups can be designed and installed.
  • Pacific Sales – High-end appliance selection inside select Best Buy stores.
  • Geek Squad – Repairs of old computers and setup of new computers with various software and hardware upgrades. Also includes a repair service for all major appliances and TVs, both in-home and in-store
  • Init – Storage products such as media storage, equipment bags, totes and furniture for home theaters.
  • Platinum – Highest-quality in-house brand for the company, producing many products, such as cables, cell phone accessories, tablet accessories, and digital imaging equipment.
  • Modal – Best Buy's more up-to-date brand for more stylish or "out-there" designs, which makes products such as cases, cables, headphones, and bluetooth speakers. This brand is meant to compete with the creative-type technology companies.
  • Insignia – Electronic equipment such as HDTVs, tablets, home-theater systems, and digital imaging devices. It is the company's signature house brand that competes with more well-known brand names.
  • RocketFish – Cables primarily used with home-theater installation and setup as well as on computer and gaming accessories. RocketFish Mobile includes phone cases, gel skins, clips and chargers for cell phones, GPS, and other exclusive high-end products.
  • Dynex – Discount electronic and computer equipment such as HDTVs, Blu-ray players, storage media, data and power cables, webcams, and office supplies. It is the company's more limited house brand. Not to be confused with Dynix. Its name and logo parody now-defunct telecommunications company NYNEX.

Best Buy’s exclusive brands consist primarily of Dynex, Rocketfish, Insignia, Modal, Platinum, Init, Geek Squad, Pacific Sales, and Magnolia Home Theater.[1]

Exclusive brands

In 2013, Best Buy operated 1,056 Best Buy and 409 Best Buy Mobile stand-alone stores in the US.[1] Best Buy also operated: 140 Future Shop, 72 Best Buy and 49 Best Buy Mobile stand-alone stores in Canada; 211 Five Star stores in China; and 14 Best Buy stores in Mexico.[1] Best Buy exited the European market in April 2013.[62][63]

The building exteriors of Best Buy-branded stores are typically light brown, with the entrance designed to look like a blue box emerging from the structure.[66] Corporate employees operated under a results only work environment from 2005 until March 2013, when the management style was abandoned by Best Buy CEO Hubert Joly.[67][68]

Best Buy sells consumer electronics and a variety of related merchandise, including software, video games, music, DVDs, Blu-ray discs, mobile phones, digital cameras, car stereos and video cameras, in addition to home appliances (washing machines, dryers, and refrigerators), in a non-commissioned sales environment.[1] Canadian stores operating under the Future Shop brand have a salesforce operating within a predominantly commissioned sales environment.[1] Each store includes on-site installation services for car audio and video equipment.[1] Every Best Buy-branded store contains a as well as a Geek Squad "precinct" for computer repair and warranty service and accidental service plans.[1] Computer repair and service plans at Future Shop-branded stores are offered under the Connect Pro brand.[1]

Salesman demonstrating the Apple iPad 2 (June 2011)
Map of Best Buy stores in the Continental U.S and Southern Canada, as of August 2011
Best Buy Store in Edmonton, Alberta

Business operations

Corporate affairs

On March 28, 2015, Best Buy announced the shutdown of the Future Shop chain in Canada; 65 of its 131 former locations were converted into Best Buy locations, while the rest (primarily those in close proximity to an existing Best Buy) were shuttered permanently.[65]

An increasing trend towards online shopping began to erode revenues and profits in the 2010s. A 4% dip in sales for the 30 June 2014 quarter, marked the tenth quarter in a row where Best Buy's sales had declined. The company, in announcing the result, said it was focusing more on digital-media in its marketing, moving away from newspaper, magazine, and television advertising.[64]

In April 2013, Best Buy exited the European consumer electronics market when it sold its 50% stake in Carphone Warehouse back to the UK-based mobile phone retailer.[62][63] The sale was worth approximately $775 million.[62][63]

Hubert Joly replaced Mikan as Best Buy CEO in September 2012.[61] Joly had previously served as CEO of Carlson, a hospitality conglomerate, since 2008.[61]

[60] Best Buy Director Hatim Tyabji replaced Schulze as Best Buy chairman.[60] Schulze subsequently resigned his chairmanship of the company.[60] The internal investigation was released in May 2012 and alleged that Best Buy founder and chairman Richard Schulze knew of Dunn’s inappropriate relationship and failed to notify the Best Buy board.[60] Best Buy named Director [60] In April 2012, Brian Dunn resigned as Best Buy’s CEO during an internal company investigation into allegations of personal misconduct stemming from an inappropriate relationship with a female Best Buy employee.

In 2012, in response to overall revenue decline, Best Buy announced plans to undergo a "transformation strategy". Stores began to adopt a redesigned "Connected Store" format, providing the Geek Squad with a centralized service desk and implementing a "store-within-a-store" concept for Pacific Kitchen & Bath and Magnolia Design Center.[59]

The company closed all of its Best Buy-branded stores in China by February 2011, when it merged Best Buy China’s operations with Jiangsu Five Star, which had become a wholly owned subsidiary of Best Buy in 2009.[1][57] In December 2011, Best Buy purchased mindSHIFT Technologies, a company that provided IT support for small and medium-sized businesses, for $167 million.[58]

In April 2010, Best Buy opened its first United Kingdom-based Best Buy-branded store in Thurrock.[55] The company eventually opened 11 Best Buy stores in the United Kingdom.[56] The company closed all UK-based Best Buy stores in November 2011.[56] That same month Best Buy purchased The Carphone Warehouse’s share of Best Buy Mobile for $1.3 billion.[56] Best Buy and The Carphone Warehouse maintained their Best Buy Europe joint venture, which at the time operated 2,500 mobile phone stores throughout Europe.[56]

A Best Buy store in Germantown, Maryland, which opened in 2002.


Best Buy partnered with Roxio's CinemaNow to launch an on-demand movie download service that would allow customers to stream content to any device sold by Best Buy that connected to the Internet in November 2009.[54] In December, the first Turkish Best Buy opened in İzmir.

In June 2009, Brian Dunn became Best Buy CEO.[52] Dunn replaced Brad Anderson, who was retiring.[52] Dunn had joined Best Buy in 1985 as a sales associate.[53] In 2000, Dunn became senior vice president of East Coast operations and president of North American retail operations in 2004.[53] He had most recently served as president of Best Buy, a position he had held since 2006.[53]

In February 2009, Best Buy leveraged its partnership with The Carphone Warehouse to launch Best Buy Mobile, a Best Buy-branded mobile retailer.[51] Best Buy Mobile standalone stores were opened in shopping malls and urban downtowns.[51] Best Buy Mobile were also added in all Best Buy-branded stores.[51]

In July 2008, Best Buy announced that it would start selling musical instruments and related gear in over 80 of its retail stores, making the company the second-largest musical-instrument distributor in the US.[47] Best Buy became the first third-party retail seller of Apple’s iPhone in September.[48] Later that month, the company agreed to acquire Napster for $121 million.[49] In December, Best Buy opened its first store in Mexico.[50]

In February 2008, Best Buy opened its first store in San Juan, Puerto Rico.[42] Best Buy’s Geek Squad market tests in Office Depot and FedEx Kinkos stores ended by March.[43] Also in March, the company began promoting the Blu-ray optical-disc format over the HD DVD format, a move which ultimately contributed to Toshiba's decision to drop HD DVD.[44] In May, the company agreed to buy 50% of the retail division of The Carphone Warehouse, a London, England-based mobile phone retailer.[45][46] The deal was worth $2.1 billion.[46]

In January 2007, the first Best Buy-branded store in China officially opened in Shanghai, China.[38] In March 2007, Best Buy acquired Speakeasy, a Seattle, Washington-based broadband VOIP, data and IT services provider.[39] The acquisition was worth $80 million and, under terms of the deal, Speakeasy began operating as a wholly owned subsidiary of Best Buy.[39] The company’s products also became part of Best Buy’s For Business program.[39] Best Buy also expanded its Geek Squad market tests in March, opening Geek Squad precincts in FedEx Kinkos stores located in Indianapolis, Indiana and Charlotte, North Carolina.[40] In October 2007, Best Buy became the first consumer-electronics retailer to exit the analog television market, carrying only digital products that became mandatory in June 2009 by the FCC.[41]

In May 2006, Best Buy acquired a majority interest in Chinese appliance retailer Jiangsu Five Star Appliance for $180 million.[36] At the time of the deal, Jiangsu was the fourth-largest appliance chain in China with 193 stores across eight Chinese provinces.[36] In June, the company opened Geek Squad precincts at Office Depot in Orlando, Florida.[31] The market test was later expanded to Denver Colorado.[37]

In April 2005, Best Buy began eliminating mail-in rebates in response to negative customer reaction against them, and instead started giving out instant rebates via notebook computers.[35]

In January 2004, Best Buy hired Virtucom Group to revamp Best Buy’s website and handle all of the company’s online content.[32] In May, the company launched its “customer centricty” program, which segmented its stores according to customer profiles.[33] The program also called for employees to focus on specific customer groups rather than product categories.[33] In October, Best Buy completed rolling out Geek Squad “precincts” in every American Best Buy store.[34]

Best Buy stores in the U.S. surpassed the 600-store mark and the company opened its first global-sourcing office in Shanghai, China in 2003.[28][29] In June, Best Buy divested itself of Musicland in a deal with Sun Capital Partners under which Sun Capital received all of Musicland’s stock and debt.[30] Best Buy launched its “Reward Zone” loyalty program in July following an 8-month test of the program in San Diego, California.[31] Also in 2003, Best Buy’s corporate offices were consolidated into a single campus in Richfield, Minnesota.

Brad Anderson succeeded Richard Schulze as Best Buy CEO in July 2002.[26] Anderson had begun working at Best Buy in 1973 while attending seminary school.[26] He was promoted to vice president in 1981 and executive vice president in 1986. Anderson had most recently served as president and COO of Best Buy, a position he had held since 1991.[26] In September of that year, Best Buy opened the first Canadian Best Buy-branded store in Mississauga, Ontario.[27] In October, Best Buy acquired Minneapolis, Minnesota-based Geek Squad, then a 24-hour residential computer repair business with offices in Minneapolis, Chicago, Illinois, Los Angeles, California and San Francisco, California.[26]

In January 2001, Best Buy acquired Musicland Stores Corporation, a Minnetonka, Minnesota-based retailer that sold home entertainment products under the Sam Goody, Suncoast Motion Picture Company, Media Play and OnCue brands.[15][22] Best Buy purchased the company for $425 million in cash and the assumption of $271 million of Musicland debt.[15][22] Later that year, Best Buy acquired the British Columbia, Canada-based electronics-chain Future Shop Ltd., marking its entrance to the international marketplace.[15][23] Under the deal, Future Shop was purchased for approximately $377 million and continued to operate as subsidiary independent from Best Buy Canada.[24][25]

In 2000, Best Buy formed Redline Entertainment, an independent music label and action-sports video distributor.[21] The company acquired Magnolia Hi-Fi, Inc., an audio-video retailer located in California, Washington and Oregon, in December 2000.[15]

Best Buy opens its 800th store in Chicago, Illinois.
This Best Buy logo has appeared at Mall of America since 2008.
Best Buy Corporate Headquarters is located in Richfield, Minnesota, a suburb of Minneapolis
Former Best Buy Store located in Shanghai, China, now closed and merged with Five Star.


In 1999, Best Buy was added to Standard & Poor’s S&P 500.[15]

[20][15] and computer software.home theater systems The stores also had large areas for demonstrating [19]

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