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Guy Kawasaki

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Title: Guy Kawasaki  
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Subject: Technology evangelist, Truemors, Apple Inc., The Macintosh Way, History of Apple Inc.
Collection: 1954 Births, 20Th-Century American Businesspeople, 20Th-Century American Writers, 21St-Century American Businesspeople, 21St-Century American Writers, American Christians, American Technology Chief Executives, American Technology Writers, American Writers of Japanese Descent, Apple Inc. Employees, Asian-American Businesspeople, Businesspeople from Hawaii, Edu-Ware, Google Employees, ʻIolani School Alumni, Living People, Motorola Employees, Stanford University Alumni, Ucla Anderson School of Management Alumni, Wikimedia Foundation Board of Trustees Members, Writers from Honolulu, Hawaii
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Guy Kawasaki

Guy Kawasaki
Kawasaki in July 2015
Born (1954-08-30) August 30, 1954
Honolulu, Hawaii
Ethnicity Japanese American
Alma mater Stanford University, B.A
Occupation Author
Former Apple Fellow[1]
Children 4

Guy Kawasaki (born August 30, 1954) is a Silicon Valley marketing executive. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He popularized the word evangelist in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism.[2][3]

In March 2015, Kawasaki joined the Board of Trustees of the Wikimedia Foundation, the non-profit operating entity of WorldHeritage.


  • Early life 1
  • Career 2
  • Bibliography 3
  • References 4
  • External links 5

Early life

Guy Kawasaki was born in Honolulu, Hawaii, where he attended ʻIolani School. He credits his writing career to Harold Keables, his Advanced Placement English teacher, who taught him that "the key to writing is editing."[4]

Kawasaki graduated from Stanford University In 1976 with a Bachelor of Arts degree in psychology.[4] He then attended law school at UC Davis, but quit after about a week of classes when he realized that he hated law school.[4][5][6] In 1977, he enrolled in the UCLA Anderson School of Management, where he earned a MBA degree.[4] While there, Kawasaki also worked at a jewelry company, Nova manufacturer. Kawasaki observed, "The jewelry business is a very, very tough business, tougher than the computer business... I learned a very valuable lesson: how to sell."[7]


External video
The art of innovation Guy Kawasaki, TEDxBerkeley, TEDx, 21:15, February 22, 2014
Ten Words You Seldom Hear in Social Media, Social Data Week, September 16, 2013, 29:21

In 1983, Kawasaki got a job at Apple through his Stanford roommate, Mike Boich.[4][8] He was Apple's chief evangelist for four years. In a 2006 podcast interview on the online site Venture Voice, Kawasaki said, "What got me to leave is basically I started listening to my own hype, and I wanted to start a software company and really make big bucks."[9] In 1987 he was hired to lead ACIUS, the U.S. subsidiary of France-based ACI, which published an Apple database software system called 4th Dimension.[10]

Kawasaki left ACIUS in 1989 to further his writing and speaking career. In the early 1990s he wrote columns that were featured in Forbes and MacUser.[4][11][12] He also founded another company, Fog City Software, which created Emailer, an email client that sold to Claris.[13][14]

He returned to Apple as an Apple Fellow in 1995.[4] In 1998, he was a co-founder of Garage Technology Ventures, a venture capital firm that has made investments in Pandora Radio, Tripwire, The Motley Fool and D.light Design.[15][16] In 2007, he founded Truemors, a free-flow rumor mill, that sold to NowPublic.[17][18][19] He is also a founder at Alltop, an online magazine rack.[8][20]

In March 2013 Kawasaki announced he would be joining Google as an advisor to Motorola. His role was to create a Google+ mobile device community.[21]

In April 2014, Kawasaki became the chief evangelist of Canva.[22] It is a free graphic-design website, for non-designers as well as professionals, founded in 2012.

On March 24, 2015, the Wikimedia Foundation announced Kawasaki had joined the foundation's board of trustees.[23]


  • The Macintosh Way (1990) ISBN 0-06-097338-2
  • Database 101 (1991) ISBN 0-938151-52-5
  • Selling the Dream (1992) ISBN 0-88730-600-4
  • The Computer Curmudgeon (1993) ISBN 1-56830-013-1
  • Hindsights (1995) ISBN 0-446-67115-0
  • How to Drive Your Competition Crazy (1995) ISBN 0-7868-6124-X
  • Rules for Revolutionaries (2000) ISBN 0-88730-995-X
  • The Art of the Start (2004) ISBN 1-59184-056-2
  • Reality Check (2008) ISBN 1-59184-223-9
  • Enchantment: The Art of Changing Hearts, Minds, and Actions. (2011) Portfolio Penguin, London. ISBN 1-59184-379-0
  • What the Plus! Google+ for the rest of us. (2012) (Only available on Amazon Kindle, iBooks and on Google Play)
  • APE: Author, Publisher, Entrepreneur—How to Publish a Book. (2013) (Guy Kawasaki; Shawn Welch) Nononina Press ISBN 978-0-9885231-0-4
  • The Art of Social Media: Power Tips for Power Users (2015) (Guy Kawasaki; Peg Fitzpatrick) ISBN 978-0241199473


  1. ^ "Best Sellers: Hardcover Advice & Misc.". New York Times. March 27, 2011. 
  2. ^ Solis, Brian and Deirdre K. Breakenridge. Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. FT Press, 2009. p. 9.
  3. ^ Frederic Lucas-Conwell (December 4, 2006). "Technology Evangelists: A Leadership Survey" (PDF). Growth Resources, Inc. 
  4. ^ a b c d e f g Kawasaki, Guy (2015). "Who Is Guy?". Guy Kawasaki. Retrieved August 9, 2015. 
  5. ^ Kawasaki, Guy (March 11, 2013). The Top 10 Mistakes of Entrepreneurs (Video). YouTube. Retrieved August 9, 2015. 
  6. ^ Iwata, Edward (November 10, 2008). "Entrepreneur Guy Kawasaki Doesn't Accept Failure". USA Today. Retrieved August 9, 2015. 
  7. ^ Bryant, Adam (March 10, 2010). "'"Just Give Him 5 Sentences, Not 'War and Peace. The New York Times. Retrieved August 9, 2015. 
  8. ^ a b Ostdick, John. "Guy Kawasaki: Advice for Making Your Venture Successful". 
  9. ^ Galant, Greg (October 16, 2006). "VW Show #39 – Guy Kawasaki of Garage Technology Ventures". 
  10. ^ Brogan, Daniel (July 12, 1987). "Seeking 4th Dimension? Take Heart, Its Now in Town".  
  11. ^ Kawasaki, Guy. The Beauty of Metaphor. Forbes. August 25, 1997.
  12. ^ Kawasaki, Guy (August 11, 2003). "Wise Guy: The Goal of a New Machine".  
  13. ^ "Emailer Licensed to Claris".  
  14. ^ Furchgott, Roy (October 18, 1998), "Private Sector; Financier to the Garage Start-Up",  
  15. ^ Ostdick, John. Guy Kawasaki: Advice for Making Your Business Successful. Success Magazine.
  16. ^ Pritchard, Stephen (August 28, 2000). "Guy Kawasaki: The garage culture comes to Britain".  
  17. ^ Arrington, Michael (July 10, 2008). "Guy Kawasaki's Truemors Gets Acquired by NowPublic".  
  18. ^ "Apple Evangelist's Advice For Silicon Valley Entrepreneurs".  
  19. ^ "Guy Kawasaki: Truemors and the $12,000 start-up". June 2, 2007. 
  20. ^ "Interview: Not Just an Experiment: Guy Kawasaki's". April 1, 2008. 
  21. ^ "Google Disses Motorola Products - And Hires Guy Kawasaki".  
  22. ^
  23. ^ de Vreede, Jan-Bart (March 24, 2015). "Wikimedia Foundation welcomes Guy Kawasaki as board member".  

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