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Harold Wilson Labour
The 1966 United Kingdom general election on 31 March 1966 was easily won by sitting Labour Prime Minister Harold Wilson. Wilson's decision to call an election turned on the fact that his government, elected a mere 17 months previously in 1964, had an unworkably small majority of only 4 MPs. The Labour government was returned with a much larger majority of 96.[1]
Prior to the general election, in 1965, Labour had performed poorly in local elections, and lost a by-election, cutting their majority to just 2. Labour ran its campaign with the slogan "You know Labour government works".
Shortly after the local elections, Sir Alec Douglas-Home was replaced by Edward Heath as leader of the Conservative party.
The Conservatives had not really had time to prepare their campaign, although it was more professional than previously. There had been little time for Heath to become well known among the British public. For the Liberals, money was an issue: two elections in the space of just two years had left the party in a tight financial position.[2]
The election night was broadcast live on the BBC, and was presented by Cliff Michelmore, Robin Day, Robert McKenzie and David Butler. The election was replayed on the BBC parliament channel on the 40th anniversary of the event.[3]
Research Services : 3% swing to Labour (forecast majority of 101) National Opinion Polls : 3.5% swing to Labour (forecast majority of 115) Gallup : 4.5% swing to Labour (forecast majority of 150) Express (known as Harris): 7.5% swing to Labour (forecast majority of in excess of 255)
Headline Swing: 2.7% to Labour
(From BBC Parliament Replay.) These declarations were covered live by the BBC where the returning officer was heard to say "duly elected".
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