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Asia Motors

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Title: Asia Motors  
Author: World Heritage Encyclopedia
Language: English
Subject: Automotive industry in South Korea, Asia Rocsta, Kia Combi, Kia Motors, Kia Granbird
Collection: Kia Motors, Motor Vehicle Manufacturers of South Korea
Publisher: World Heritage Encyclopedia

Asia Motors

For the Indian truck manufacturer see: Asia MotorWorks

Asia Motors Industries Co., Ltd.
Native name
아시아자동차공업 주식회사
Industry Automotive
Fate Merged into Kia Motors
Founded 1965
Defunct 1999
Headquarters South Korea
Parent Kia Motors
Asia Motors
Hangul 아시아자동차
Hanja 亞細亞自動車
Revised Romanization Asia Jadongcha
McCune–Reischauer Asia Chatongch'a
Asia Rocsta in the Philippines
Asia Granbird in Russia.
Asia Cosmos AM818.

Asia Motors Industries, traded as Asia Motors (Korean: 아시아자동차, IPA: ), was a South Korean car manufacturer established in 1965 and closed in 1999. Since 1976, it was a subsidiary of Kia Motors.


  • History 1
  • Vehicles 2
    • Car/Jeep/SUV 2.1
    • Small / medium-sized buses 2.2
    • Large bus 2.3
    • Truck 2.4
  • See also 3
  • References 4
  • External links 5


In 1962, as one of the measures to comply its First Five-Year Economic Development Plan, the Korean government passed a law exempting from taxes imported parts to assemble KD cars locally.[1] In 1965, as a result of these incentives, was founded Asia Motor Industries, which initially was involved in manufacturing military vehicles. That year, however, the company began negotiations with Fiat and in 1969 it started to assemble Fiat 124 models.[2] It diversified into the SUV and heavy vehicles market, including large and medium duty trucks, special military vehicles, lightweight cars, civilian jeeps (a small jeep look-alike called the Rocsta and later the Retona), motor vehicle components, to include engines, and buses and mini-buses. In 1973, the South Korean government launched a plan to promote the production of low-cost cars for export. Asia Motors was unable to satisfy the plan's conditions and was purchased by Kia in 1976.[3] Hyundai in turn purchased Kia and the Asia brand was discontinued in 1999. The Rocsta's replacement, the Retona, was sold under the Kia brand.

The Australian Asia Motors distributors, now an independent company called Asia Motors Australia, continues to use the Asia Motors name but now sources its products elsewhere.



Small / medium-sized buses

Large bus


  • Granto (AM) truck

See also


  1. ^ Kim, Linsu (1997). "The Automobile Industry Crisis Construction and Technological Learning". Imitation to Innovation: The Dynamics of Korea's Technological Learning.  
  2. ^ Kang, Tong-su (2008). Government policies and corporate strategies under structural changes and dynamism: the cases of Korea and China. KDI. p. 98.  
  3. ^ Lansbury, Russell D.; Suh, Chung-Sok; Kwong, Seung-Ho (2007). "Hyundai Motors as a global auto company". The Global Korean Motor Industry: The Hyundai Motor Company's Global Strategy. Routledge Advances in Korean Studies. Taylor & Francis. p. 50.  

External links

  • The history of Asia Motors Australia
  • Finance article
  • Rocsta pictures
  • Rocsta and Retona info
  • The history of Brazil´s Asia Motors
  • Pictures of Asia Motors
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