Beauty Without Cruelty

Beauty Without Cruelty (BWC) is a British company that manufactures vegan cosmetics. The cosmetics contain no animal products and are not tested on animals.

The company was founded as a charity in 1959 by Lady Muriel Dowding (1908–1993), president of the National Anti-Vivisection Society and wife of Lord Dowding (1882–1970), the former commander-in-chief of RAF Fighter Command.^[1] The charity, now known as the BWC Charitable Trust, established branches in Australia, New Zealand, India, South Africa and the United States, and in 1963 Dowding set up Beauty Without Cruelty Cosmetics, which became a private company.^[2] According to Dowding, BWC pioneered the production of 100 percent vegetable soap as a luxury item.^[3] The brand was introduced into the United States in 1989.^[4]

History

After being founded officially in England (1963) by BWC Charitable Trust, the new line of production was on its way. BWC's goal was to create natural cosmetics that neither contained animal ingredients OR were previously tested on animals. Katherine Long, a well known cosmetician and animal welfare activist leaded the organization in creating these products, along with Noel Gabriel. Using state of art technology and natural/beneficial ingredients, these products became popular and useful within the UK.

Lady Dowding later offered her assistance to the organization after Long's death in 1969 to stop it from being shut down. Later in 1978, Joseph Piccioni became the managing director of BWC in Great Britain. With his business expertise and dedication to animal rights, Piccioni helped push BWC to its later introduction to the United States in 1989.

With BWC's respectable purpose and fair pricing, it quickly flourished in the United States and still today, carries a full line of cruelty free beauty products for all women. ^[5]

Selected approved products

Approved BWC products include:

• African Organics
• Annique
• Bio Oil
• Charlotte Rhys
• Enchantrix baby range
• Esse organic skin care
• Innoxa
• Like Silk
• Pure Beginnings
• Quintessence
• Symhatone^[6]

How BWC differs from other beauty cosmetics

Unlike many other cosmetic products, BWC contains products that are parabens free, gluten free, S.L.S free ,PEG free, toluene free, formaldehyde free and phthalates free. Meanwhile, every year millions of animals are killed while being tested on ever since the 1920s. Beauty Without Cruelty advocates animal rights and argues that the results of animal testing are often unreliable and can not being applied to humans. ^[7] Big cosmetic brands such as Almay, Clinique, MAC cosmetics, Cover Girl, Garnier and more continue to test on animals by force feeding their products to rabbits or rats, smearing raw cosmetics on animals' shaved skin, and pouring products into their noses to test inhalation. BWC focuses on vegan and healthy products that can't chemically harm humans and do not need to be tested on animals.^{[8] [9]}

See also

• List of animal rights advocates
• Testing cosmetics on animals

Humane Cosmetics Act

Beauty without cruelty supports the Humane Cosmetics Act on its mission to end cosmetic animal testing in the United States; they have joined more than 140 companies in support of this legislative effort to ban testing cosmetics on animals once and for all. ON BWC's website, talkpage and Facebook, they encourage their users to visit www.humanesociety.org/hca to join them in supporting this bill.

The current president of BWC, Santosh Krinsky, stated in an interview "BWC is very pleased to support the Be Cruelty-Free USA campaign and the Humane Cosmetics Act to eliminate animal testing of cosmetics in the U.S. The European Union and several other countries have already banned cruel and unnecessary animal testing of cosmetics. It is time for the U.S. to pass the Humane Cosmetics Act. In the meantime, consumers should vote with their purchasing dollars for brands that commit to being cruelty-free."

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Notes

External links

• Beauty Without Cruelty homepage