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Bindass

UTV Bindass
Bindass
Launched 24 September 2007
Owned by UTV
Picture format 4:3 (576i, SDTV)
Slogan Rest Less.
Country India
Language Hindi
Headquarters Mumbai, Maharashtra
Sister channel(s) Bindass Play
Disney Channel (India)
Disney Junior (India)
Disney XD (India)
Hungama TV
UTV Movies
UTV Action
Website Official Website
Availability
Satellite
Airtel (India) Channel 123(As on April 2014)
Big TV (India) Channel 215
Dish TV (India) Channel 107
Sun Direct (India) Channel 316
Tata Sky (India) Channel 121
Videocon d2h (India) Channel 569
Dish Home (Nepal) Channel 207
Astro (Malaysia) Channel 289 (Coming later From Astro Daka Pack)
IPTV
HyppTV (Malaysia) Channel 305
My.T (Mauritius) Channel 90

Bindass (also known as UTV Bindass) is a Hindi entertainment channel in India targeted at Indian youth. It was launched on 24 September 2007 under CEO Zarina Mehta.[1]

Bindass is defined by its brand values of being Fun, Frank, Fearless and Free. It is India's first 360 degree brand with verticals across television, web, mobile, gaming, merchandising & nationwide ground events.[2]

In February 2010, Bindass launched a new campaign titled "What I Am" which aimed at speaking for the youth of India, and dispel popular misconceptions about their attitude towards responsibilities.[3]

The channel has launched a latest show Halla Bol. The first show under the bindass’ new brand campaign, Halla Bol, will showcase stories inspired by various real life instances and celebrates the victories of women who stood their ground to emerge as heroes. The show will be hosted by popular television actor Karan Tacker.[4]

Contents

  • Programming 1
    • Currently broadcast 1.1
    • Formerly broadcast 1.2
  • Bindass India Concert 2
  • See also 3
  • References 4
  • External links 5

Programming

Currently broadcast

Formerly broadcast

Bindass India Concert

On 13 January 2008 Bindass presented a two hour live concert starring popular Bollywood star Shahrukh Khan at MMRDA Grounds, Mumbai. The entourage included stars Priyanka Chopra, Dia Mirza, Rakhi Sawant & Dino Morea. The concert was hosted by Sajid Khan, and choreographed by Ganesh Hegde.

Prior to the contest Bindass organized a nationwide contest called Dance with SRK contest where the lucky winners would get to dance with Shah Rukh Khan on stage. Through a lucky dip, three winners - Andrew from Kolkatta, Richa from Lucknow and 9 year old Vidhi from Mumbai were chosen to dance with Shahrukh Khan.[5] The concert was telecast on Bindass on 26 January 2008 on the Indian Republic Day.

A video of Esha slapping a contestant Ravi Bhatia from Bindass' reality TV show 'Dadagiri' has attained the status of an internet meme under title of "How can she slap?".[6]

See also

References

  1. ^
  2. ^
  3. ^
  4. ^ ‘Halla Bol’ launched by Bindass to Inspire Youth to Fight Back
  5. ^
  6. ^

External links

  • Official website
  • UTV Software Communications Ltd.
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