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Coalition Coupon

The ‘Coalition Coupon’, often referred to as ‘the coupon’, refers to the letter sent to Liberals and Andrew Bonar Law, the leader of the Conservative Party. As a result the 1918 general election has become known as 'the coupon election'.


  • The ‘Coupon’ 1
  • Text of the letter 2
  • Who received the Coupon? 3
  • Impact on Liberal candidates 4
  • References 5

The ‘Coupon’

The name ‘coupon’ was coined by Liberal leader H H Asquith, disparagingly using the jargon of rationing with which people were familiar in the context of wartime shortages.[1]

Text of the letter

The letters all contained the same simple text:

‘Dear ......

We have much pleasure in recognizing you as the Coalition Candidate for (name of constituency). We have every hope that the Electors will return you as their Representative in Parliament to support the government in the great task which lies before it.

Yours truly,

D. Lloyd George

A. Bonar Law’

Some coalition candidates included the wording of the letter in their election addresses.[2]

Who received the Coupon?

Following confidential negotiations between Lloyd George’s Coalition

  1. ^ Wilson, Trevor (1966). The Downfall of the Liberal Party. Cornell University Press. p. 139. 
  2. ^ Roy Douglas, History of the Liberal Party: 1895-1970; Sidgwick & Jackson, 1971 p.121
  3. ^ K O Morgan, Lloyd George’s Stage Army: The Coalition Liberals, 1918-1922 in A J P Taylor (ed.) Lloyd George: Twelve Essays; Hamish Hamilton, 1971 p 227
  4. ^ Wilson, op cit p393
  5. ^ David Powell, British Politics, 1910-1935; Routledge, 2004 p80
  6. ^ Margaret Cole, Women of Today; Nelson & Sons, 1938 republished by Read Books, 2007 p126
  7. ^ P Harris, Forty Years In and Out of Parliament; Andrew Melrose 1949 p76
  8. ^ The 1918 coupon election; Liberal Democrat History Group website, 2008:
  9. ^ The Times, House of Commons 1919; Politico’s Publishing, 2004 p10


The election result was catastrophic for these Asquithian Independent Liberals, who were decimated in the Coupon election. Only 28 were returned, and even Asquith lost the seat he had held in East Fife since the 1886 general election.[9]

Most historians have since agreed that the coupon essentially sealed the fate of those Liberals who were not fortunate enough to receive the Coalition's backing. Those Liberals that Lloyd George chose to abandon were left defenceless against Coalition candidates, who had a full claim on the spirit of national unity and patriotism that characterised Britain's war weary mood following the end of hostilities.[8]

As Margaret Cole’s memoir of the time makes clear, many competent and patriotic candidates who did not receive the ‘coupon’, including sitting Liberal and Labour MPs, found themselves categorised as somehow anti-war or pacifist as a result.[6] Sir Percy Harris, who had been MP for Harborough since 1916 recorded that once the ‘coupon’ had been allocated to his Conservative opponent it was interpreted as a personal reflection upon him by his constituents who assumed he must have done something wrong for the Liberal prime minister to be seen offering his open support to a rival.[7]

Impact on Liberal candidates

In addition to the Liberal and Conservative candidates who received the ‘coupon’ some letters were also sent to Labour supporters of the Coalition (although most were repudiated by the official Labour Party)[5] and some to members of the patriotic, working class party the National Democratic Party.

According to the figures recorded in Wilson’s book, The Downfall of the Liberal Party, 159 Liberal candidates received the ‘coupon’. A few of these were Independent Liberals, supporters of H H Asquith. Of those Liberals receiving the ‘coupon’ 136 were elected, whereas only 29 who did not receive the ‘coupon’ were returned to Parliament.[4]


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