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Disney Interactive

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Title: Disney Interactive  
Author: World Heritage Encyclopedia
Language: English
Subject: Traveller's Tales, The Walt Disney Company, Disney's Animated Storybook, Playdom, Tapulous
Collection: Disney Interactive, Internet Companies of the United States
Publisher: World Heritage Encyclopedia

Disney Interactive

Disney Interactive
Subsidiary of Disney Consumer Products and Interactive Media
Industry Video game industry
Internet Information Providers
Founded 1995[1]
Headquarters Glendale, California[2], United States
Number of locations
Key people
James Pitaro, President[3]
Products Video games
Revenue US$982 million[4]
$308 million loss (2011)[4]
Number of employees
2,000 (March 2014)[5]
Parent Disney Consumer Products and Interactive Media
(The Walt Disney Company)
Divisions Disney Interactive Studios
Disney Online
Disney Mobile
Disney Online Studios
Website .comdisneyinteractive
Disney Interactive headquarters in Glendale

Disney Interactive formerly known as Disney Interactive Media Group and Walt Disney Internet Group, oversees various websites and interactive media owned by The Walt Disney Company and its subsidiaries.[1]


  • History 1
    • Buena Vista Internet Group 1.1
    • Interactive Media Group 1.2
    • Disney Interactive 1.3
  • Units 2
    • Disney Online 2.1
      • Disney Online History 2.1.1
      • Online units 2.1.2
  • References 3
  • External links 4


In December 1994, Disney announced that it was establishing a new division dedicated to publishing computer and video game console software, called Disney Interactive.[6] The initial staff consisted of 200 newly hired employees.[6] The company was formally established in mid-1995.[7] On Aug 23, 1995, Disney Interactive formed Disney Online unit.[8]

Buena Vista Internet Group

Disney purchased a one-third share of Starwave on April 3, 1997, for $100 million.[9] Disney on January 1998 registered[10] Exercising its options, Disney purchased the outstanding shares of Starwave from Paul Allen in April 1998.[11] In June 1998, Disney purchased 43% ownership of Infoseek in exchange for Starwave and $70 million.[12] Infoseek and Disney Online joint ventured in developing the Go Network, an internet portal.[13] With Disney's purchase of the remainder of Infoseek in July 1999, the Go Network, Infoseek, the Disney Catalog, Disney Online ( and, ABC News Internet Ventures and ESPN Internet Ventures and Buena Vista Internet Group are merged into the company.[14]

The portal was shut down in 2001 at a cost of $878 million in charges.[15]

In 2004, Disney re-activated the Starwave identity as Starwave Mobile, which publishes casual games for mobile phones for non-Disney brands with in Disney conglomerate or from third party.[16] In December 2004 and partnered with Indiagames, the Walt Disney Internet Group released Disney games, wallpapers and ringtones in the Indian market which is also available on AirTel.[17]

The group purchased Living Mobile, a European mobile game developer and publisher in November of 2005.[18]

Interactive Media Group

On June 5, 2008, Disney Interactive Studios and the Walt Disney Internet Group, merged into a single business unit now known as the Disney Interactive Media Group.[19] In 2009, DIMG's Disney Online unit purchased from Kaboose multiple websites.[20]

In July 2010, Disney Interactive purchased Playdom for $563.2 million[21] and Tapulous for its Mobile division.[4] On July 1, Disney Interactive announced it had acquired Tapulous, the studio behind the Tap Tap Revenge franchise for iOS.[22] In October, two co-presidents were named for DIMG, John Pleasants and James Pitaro, with orders to make the company profitable.[23]

In January 2011, DIMG closed its Propaganda Games game studio and laid off another 200 later in the month. The dual presidents place the game studios of Blackrock, Junction Point, Avalanche, Wideload and Gamestar under its new game development chief Alex Seropian while Penguin creator Lane Merrifield was assigne to game initiatives for kids and families while a new publishing unit to handle marketing and production.[23] On February 18, DIMG purchased Togetherville, a pre-teen social network.[24] Also in February, Disney purchased Finland based, Rocket Pack, a game development company with a plugin free game development system.[25] In November, DIMG purchased Babble Media Inc.[26]

In April 2012, the Group announced three web series targeted towards mothers: "Moms of", "That's Fresh", and "Thinking Up."[27] By October, DIMG had 15 consecutive quarters of losses totaling some $977 million.[15] Lane Merrifield, the founder of Club Penguin, resigned after conflict with Pleasants. DIMG also in October announced "Toy Box", a cross platform gaming initiative where Pixar and Disney characters will interact from a console game to multiple mobile and online applications.[15]

Disney Interactive

In May 2012, Disney Interactive Media Group changed its name to Disney Interactive (DI).

In January 2013, Disney Interactive Games' Avalanche Software unveiled the Toy Box cross platform game as "Disney Infinity" based on Toy Story 3 game's "Toy Box" mode crossed with a toy line.[28] Also in January, Disney Interactive announced the closure of Junction Point Studios.[29]

In October 2013, Disney announced it Interactive division had a profit for its September Quarter of $16 million based partly on sale of Disney Infinity and uniting both halves of the division under one president.[3]

In March 2014, Disney Interactive announced it was laying off 700 people, or one-fourth of its staff as DI combines its two game units, mobile and social due to sagging popularity of Facebook games, and closing some Disney Online sites. They said will focus less on advertising and more on sponsorships for Disney Online and licensed game development. While some endeavors have shown profitability, such as an app in Japan and the combined game and toy line Infinity, the segment as a whole is unprofitable for Disney.[5]

Disney Interactive was merged with Disney Consumer Products on June 29, 2015, forming a new division known as "Disney Consumer Products and Interactive Media".[30]


Disney Online

Disney Online
Industry Internet
Founded August 23, 1995
Headquarters United States
Products websites
Parent Disney Interactive
  • Kerpoof Studios
  • Disney Family Network
  • DigiSynd
  • Take180

Disney Online is a division of Disney Interactive that operates most of Disney online portfolio.

Disney Online History

On Aug 23, 1995, Disney Interactive formed Disney Online unit with the naming of Jake Winebaum as president of Disney Online.[8] On November 19, 1996, the opening of was open under Disney Online business unit. The website is launched on December 9, 1996.[32]

Disney announced on April 18, 1997 that it will purchase Starwave's Family Planet Web site and merge it with[33] The Disney Daily Blast ( web site is official launched on April 23 under a subscription plan and daily content targeted to younger viewers.[33][34]

In July 1998, Disney Online announced, Disney Internet Guide, a child friendly web directory[35] which is launched in June 1998[36] and closed one year later in June to focus on Infoseek/Go Network.[37]

In late 2007, DIMG purchased IParenting Media's websites.[26] Disney sold to Fandango in June 2008.[38] Disney Online purchased in 2008 Take 180 from Chris Williams, who stays on until April 2012 as vice president & general manager of Disney Online Originals, which has Take 180 as creative hub.[39] In 2009, DIMG's Disney Online unit purchased from Kaboose multiple websites including:,,, and, and place them into its Disney Family Network.[20][2] purchased Kerpoof in February 2009.[40]

In November 2011, DIMG purchased Babble Media Inc. to add it to the Mom and Family Portfolio.[26] In March 2014, Disney Interactive announced it was laying off 700 people, or one-fourth of its staff as DI closed smaller Disney Online sites including and They said will focus less on advertising and more on sponsorships for Disney Online to fit the experience Disney wishes to offer.[5]

Online units

  • Disney Family Network websites[2] - also called Mom and Family Portfolio
    •, mother bloggers site[26]
    • (closed)[5]
    • (closed)[5]
  • DigiSynd, social media marketing
  • Take180 -Disney's YouTube channel[39]


  1. ^ a b c
  2. ^ a b c
  3. ^ a b Richwine, Lisa. (November 11, 2013) REFILE-UPDATE 2-Disney games co-president named consultant as unit consolidates. Reuters. Accessed on November 15, 2013.
  4. ^ a b c d
  5. ^ a b c d e
  6. ^ a b
  7. ^
  8. ^ a b
  9. ^
  10. ^ source: CNet,
  11. ^
  12. ^
  13. ^
  14. ^
  15. ^ a b c
  16. ^
  17. ^
  18. ^
  19. ^ a b "Disney's games and internet divisions merging",, 2008.
  20. ^ a b c d e
  21. ^ a b
  22. ^ "Disney acquires Tapulous" from
  23. ^ a b
  24. ^
  25. ^ a b
  26. ^ a b c d e
  27. ^
  28. ^
  29. ^
  30. ^
  31. ^
  32. ^ Source: CNet,
  33. ^ a b Source: CNet,
  34. ^
  35. ^
  36. ^ Source: CNet,
  37. ^
  38. ^
  39. ^ a b
  40. ^

External links

  • Official website
    • Disney Family Network websites

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