Motion graphic design

Motion Graphic Design is a subset of graphic design in that it uses graphic design principles in a filmmaking or video production context (or other temporally evolving visual medium) through the use of animation or filmic techniques. Examples include the kinetic typography and graphics you see as the titles for a film, or opening sequences for television or the spinning, web-based animations, three-dimensional station identification logo for a television channel. Although this art form has been around for decades, it has taken quantum leaps forward in recent years in terms of technical sophistication.

Technology

The elevation of this art form is largely due to technology improvements. Computer programs for the film and video industry have become vastly more powerful and more available. One of the leading program used by motion graphic designers is Adobe After Effects, which allows them to create and modify graphics over time. Adobe After Effects is sometimes referred to as "Photoshop for film." A relatively recent product in the market is Apple Inc. Motion, now a part of Final Cut Studio. Adobe Flash is widely used to create motion design for the web.

Recently, motion graphics design needs more than a few tools and practices to be created smoothly. Tools like Maxon Cinema4D has integrated tools to create Motion Graphics, such as the native MoGraph plugin, or ICE of Softimage that can also be used for similar purposes. While techniques used are heavily dependent on the designer, trends are also defining on which techniques are used, when.

A typical motion designer is a person trained in traditional graphic design who has learned to integrate the elements of time, sound and space into his/her existing skill-set of design knowledge. Motion designers can also come from filmmaking or animation backgrounds.

Communication design	Advertising Book design Corporate design Environmental graphic design Exhibit design Graphic design Illustration Information design Instructional design News design Photography Retail design Signage / Traffic sign design Sustainable graphic design Typography Video design Visual merchandising

Environmental design	Architecture Architectural lighting design Building design Ecological design Environmental impact design Garden design Interior architecture Interior design Keyline design Landscape architecture Landscape design Passive solar building design Sustainable landscape architecture Urban design

Industrial design	Automotive design Furniture design Packaging and labeling Product design Production design Sensory design Service design

Interaction design	Experience design Icon design Immersive design Information design Level design Motion graphic design Sonic interaction design User experience design User interface design Video game design Web design

Other design areas	Algorithm design Public art design Ceramic / glass design Database design Drug design Electrical system design Fashion design costume jewelry Floral design Job design Game design Game art design Integrated circuit design Nuclear weapon design Nucleic acid design Organization design Process design Protein design Scenic design Social design Software design Sound design Systems design Textile design

Approaches

Design ...

Tools
Intellectual property
Organizations
Awards

Tools	Blueprint Comprehensive layout Computer Flowchart Mockup Product design specification Prototype Sketch Storyboard Technical drawing Website wireframe

Intellectual property	Community design Design around Design patent Geschmacksmuster Industrial design rights European Union

Organizations	AIGA Chartered Society of Designers Design and Industries Association Design Council International Forum Design The Design Society

Awards	European Design Award German Design Award Good Design Awards (Chicago) Good Design Awards (Japan) Graphex IF product design award James Dyson Award Prince Philip Designers Prize

Categories

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Motion graphic design