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Paper launch

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Title: Paper launch  
Author: World Heritage Encyclopedia
Language: English
Subject: False advertising, Video game design, Video game development
Collection: Business Terms, False Advertising, Quality, Video Game Design, Video Game Development
Publisher: World Heritage Encyclopedia

Paper launch

A paper launch is the situation in which a product is compared or tested against other products of the same kind, despite the fact that it is not available to the public at the time. Generally, the term is applied to the computer and gaming industry, but is not limited to that.[1]


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