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Pinoy pop

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Title: Pinoy pop  
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Subject: Pop music, Nikki Gil, Young JV, Music of the Philippines, American pop
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Pinoy pop

Pinoy pop or Filipino pop (abbreviation: OPM pop, P-pop) refers to popular contemporary music in the Philippines. With its beginnings in the 1970s, Filipino pop is a growing genre. It stems from a broader genre, Original Pilipino Music (OPM).


Beginnings (1960s to 1990s)

Filipino pop[1] songs mainly referred to songs popularized since the 1960s, especially those in the ballad form, by major commercial artists like Pilita Corrales, Nora Aunor, Basil Valdez, Freddie Aguilar and Rey Valera. Beginning in the 1970s, singer-songwriters Ryan Cayabyab and José Mari Chan rose to fame by composing original English love songs alongside modern Tagalog songs. Pioneer pop groups from in the same decade include vocal trio APO Hiking Society and Manila Sound band Hotdog. In the 1980s, disco group VST & Co. and pop icon Gary V gave rise to dance-pop in the mainstream.

"Golden Age" in hip-hop (early 1990s)

The Philippines is known to have had the first hip-hop music scene in all of Asia and the Pacific Islands since the early 1980s.[2] Outstanding hip-hop artists like Francis Magalona and Andrew E. gave rise to a "Golden Age" in Pinoy hip-hop in the early 1990s.

Prominence of pop-rock (mid-1990s to present)

The early to mid-1990s saw the emergence of a superstar pop-rock group, the Eraserheads, considered by many nationals as a turning-point in the OPM music scene. In the wake of their success was the emergence of a string of influential bands such as Yano, Siakol, Parokya ni Edgar, Rivermaya, Moonstar 88 and Hungry Young Poets, each of which mixes the influence of a variety of pop and rock sub-genres into their style.

Filipino rock continues to flourish in the present with new bands such as Hale, Cueshe, Sponge Cola, Chicosci, Kamikazee and Urbandub, and the emergence of the country's first virtual band, Mistula. Though only some of the spearheading bands are still fully intact, many old members have formed new bands such as Pupil, Sandwich and Bamboo. A few band members such as Kitchie Nadal, Barbie Almalbis and Rico Blanco have established steady solo careers.

Though rock bands have been dominating the mainstream since their commercialization in the nineties, pop acts were still regularly showcased in the live band scene. Pop bands Side A, True Faith, Neocolours, South Border and Freestyle popularized songs that clearly reflect the sentimental character of OPM pop. Solo belters and balladeers such as Regine Velasquez, Sharon Cuneta, Joey Albert and Martin Nievera had regular exposure on television and radio. Currently, notable soloists like Sheryn Regis, Sarah Geronimo, Christian Bautista and Rachelle Ann Go continue this trend, even though remakes of old OPM songs and covers of international English songs are dominant in their work. Popular acoustic acts like Nina, Juris (of MYMP) and Aiza Seguerra also prove the diversity of Filipino pop. R&B artists Kyla and Jay-R, as well as hip-hop acts Gloc-9 and Dice & K9 (Mobbstarr), remain steadfast despite less representation of their respective genres in the current industry.

Re-emergence of urban and dance-pop (2000s)

Local urban and dance-pop achieved little attention in the mainstream since their initial prominence in the 1980s and the 1990s, respectively.

From year 2000 onwards, R&B soloists Kyla, Nina and Jay R began to achieve high media visibility despite less representation of the genre in the current industry. Kyla, in particular, gained much attention during this time as one of the pioneers of the contemporary R&B genre. With the success of her hit single "Hanggang Ngayon" which went on to win the at the 2001 MTV Video Music Awards, Kyla became the first and only Filipino female artist to win at the VMA's.

Authentic Filipino hip-hop acts Gloc-9 and Dice & K9 (Mobbstarr) also gained considerable attention. By 2006, solo act Amber, later followed by Young JV and O.N.E, hit the mainstream with original Filipino-American urban music.

Concurrently, beginning in 2002, local sexy dance groups SexBomb Girls, Viva Hot Babes and Masculados began to popularize novelty songs among the masses. With this and the beaming popularity of American group Pussycat Dolls at the time, there emerged an interest in forming American-style girl groups influenced by burlesque dance. Thus, groups such as Kitty Girls, Mocha Girls and P.Y.T. were formed.

Notable artists




International recognition

In 2010, Little Big Star 2nd runner-up and YouTube sensation Charice's debut album became the first from an Asian to land among the Top 10 (at No. 8) of the Billboard 200 for album sales.[3] She was also one of the first Asian artists to have a song peak at No. 1 for Billboard's Dance/Club Play Songs.[4]

See also


  1. ^ ,"Filipino pop
  2. ^ Experience Festival, "Music of the Philippines - Filipino Hip-Hop"
  3. ^ Philippine Daily Inquirer, 22 May 2010, "Charice debuts at No. 8 on Billboard"
  4. ^ Sanchez, R. J., Manila Bulletin, 24 May 2010, "Charice happy with chart performance of her album, song"
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