World Library  
Flag as Inappropriate
Email this Article


Article Id: WHEBN0002622231
Reproduction Date:

Title: Wlro  
Author: World Heritage Encyclopedia
Language: English
Subject: WYNK-FM, KNXX, WUBR, Baton Rouge Radio, WUUU
Publisher: World Heritage Encyclopedia


City of license Denham Springs, Louisiana
Broadcast area Baton Rouge metropolitan area
Branding 1210 The Score
Slogan Fox Sports Baton Rouge
Frequency 1210 kHz
First air date 1959 (as WLBI)
Format Sports
Power 10,000 watts (day)
1,000 watts (night)
Class B
Facility ID 37815
Former callsigns WLBI (1959-1985)
WBIU (1985-1997)
WSKR (1997-2012)
Affiliations Fox Sports Radio, Sports USA Radio Network
Owner iHeartMedia, Inc.
(Capstar TX LLC)
Sister stations KRVE, WFMF, WJBO, WPYR, WYNK
Webcast Listen Live

WLRO (1210 AM, "1210 The Score") is a Sports talk formatted radio station serving the Baton Rouge area of the U.S. state of Louisiana. The iHeartMedia, Inc. station broadcasts with an ERP of 10 kW-D/1 kW-N power and is licensed to Denham Springs (where the transmitter is located). Its studios are located east of downtown Baton Rouge near the I-10/I-12 interchange.


AM 1210 was originally a Christian Talk outlet radio station (WBIU) until 1997 when it was acquired by Clear Channel and it switched to a sports talk format. It was an ESPN Radio affiliate until February 2007. It then switched to its current affiliation with Fox Sports Radio.

On January 2, 2012, WSKR changed their format to gospel, branded as "Hallelujah 1210" under new call letters, WLRO. After nearly three decades of the state's second largest metropolitan area offering as many as five sports radio shows daily, all shows were cancelled via a text message to the sports hosts on New Year's Eve; a week prior to the NFL's New Orleans Saints playoff run and LSU's preparation in its bid to win a third BCS National Championship.

As of November 2012 the station has flipped to an all comedy format. However, that format didn't last long, when it switched formats again in August 3, 2014, when it's comedy network 24/7 Comedy ceased operations and the station flipped back to a sports talk format, rebranding themselves once again as "1210 The Score."

External links

  • Query the FCC's AM station database for WLRO
  • Radio-Locator Information on WLRO
  • Query Nielsen Audio's AM station database for WLRO

This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Hawaii eBook Library are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.