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Chief design officer

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Chief design officer

Chief design officer (sometimes CDO) is a design initiatives. The CDO is typically responsible for overseeing all design aspects of a company's products and services, including product design, user experience design, industrial design, and package design. They may also be responsible for aspects of advertising, marketing, and engineering.[1]

The position has emerged only recently, with chief design officers taking on roles that may have previously been assumed by a chief marketing officer or delegated to lower-ranking design executives. Companies who have recently appointed chief design officers include PepsiCo, Philips,[2] and Kia Motors.[3]

References

  1. ^ "PepsiCo Creates Chief Design Officer Role" Ad Age Global, June 2012
  2. ^ "Philips appoints first Chief Design Officer" Official Philips website
  3. ^ "Design infiltrates the boardroom with the emergence of the 'CDO'" Wired, May 2012
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